A limo is long luxury car, normally based on a production car that is available to the public. Because a limo is longer than the standard car they are also known as stretched limos. The Lincoln Continental is perhaps the limo style that most would associate with the vehicle. Traditionally limos are black or white, however more recently pink limos have been in high demand from groups of females that want to stand out even more on their special occasion. Other vehicles have been stretched and modified into limos such as the Hummer, which is very popular and several types of Ford MPV’s.

The word Limousine derives from the French region Limousin, where the local people wore a hood that had a similar profile to a limo.

Many limos are owned by government organizations, large businesses or private individuals. They are an expensive luxury to own and symbolize power and wealth adding to the X factor. Independent limo companies also supply limos to individuals on a contracted lease agreement. The company will guarantee the use of a vehicle for a period of perhaps one year. This allows the client to use a limo as their main form of city transportation whilst not having the expense of acutely purchasing the vehicle and the added maintenance cost.

This method of leasing limos has grown in popularity over the years and is now a huge industry that continues to grow fast. Many people wish to emulate the wealthy, powerful and famous idols they see use limos in the media. Limo rental companies offer short term lease for short trips to and from special occasions; weddings, proms and airport runs being the most popular uses for a limo on short term lease. It is this explosion in the demand for limos that has driven limo manufactures to find new and ever more innovative vehicles to stretch and modify, such as a pink Hummer limo as mentioned before.